How to Run a Global Ecommerce Business with Shopify
Ecommerce sales are growing. More and more people today have access to faster technology and enhanced commerce infrastructure.
Given this positive change, it is important to start thinking about your business. What are we trying to say is that you need to consider the option of selling internationally. Open your store to new, bigger markets and double your revenues.
Shopify is one of the best global ecommerce platforms. It is the perfect option for taking your business to the next level and expanding your brand.
Let’s see the advantages of making your online store multilingual and running a global ecommerce business. Read more…
1. Finding Customers
One of the challenges you may face when expanding your business is finding the right customers. It is important to know your audience cause only then you can market your products. There are various factors that can help you decide where to go next.
For example, US-based businesses might find it simpler to start selling in Mexico or Canada due to trade agreements and familiar infrastructure. Also, European stores may find it simpler to expand to close countries.
You need to look for markets where ecommerce is popular. Asia-Pacific is, for example, the largest ecommerce market. Expanding to such growing markets may be easier as your customers are online and they are used to purchase products on the web.
Research forums, blogs, and other platforms in your industry. You can reach out to forums and blogs to showcase your products and hopefully get brand recognition.
3. Show Local Currencies
Even though Shopify doesn’t allow customers to check out and pay in their local currency, you can still show prices in local currency using Currency Switcher and other apps.
The app uses exchange rates to switch the price display to a local currency (this is done automatically).
When you show prices in local currency, you actually make things simpler for your customers. Instead of them manually checking the prices in local currencies, you remove this step and immediately display prices in local currency. By doing so, customers remain on your site which can lead to more sales and higher conversions.
5. Shipping, Delivery & Tracking
We all know that shipping costs can play a crucial role in customer purchase, as well as, overall customer experience. If the shipping cost is not properly displayed up front and eventually ends up being higher than expected, it can create a negative experience. Your customers won’t be satisfied.
On the other side, if you end up hiding your expenses and paying them by yourself, it can affect your margins and no merchant wants that.
In this case, carrier-calculated shipping help set up and present shipping costs to customers. There are lots of integrations and different carriers on Shopify to enable this.
After your shipping is all set up, you can use tracking services like Tracktor and AfterShip to keep your customers updated about their package.
The Advantages of Selling Internationally
How can I sell more products? How can I increase my sales and improve my revenue? These are the questions that we all asked ourselves, right?
The best way to do this is by going global. Yes, we know it is scary. Going outside of your comfort zone, going on an unknown market, you don’t know what to expect. You need to keep in mind the reward and believe me, the reward will definitely worth the effort.
One of the main advantages of going global is targeting new markets.
By making your Shopify online store multilingual, you can increase your sales by targeting new markets. You will create more value for your customers.
By expanding your store to new markets, you don’t just translate your store. You adapt your content to a market to create a certain value for it. In other words, to ease the purchasing process and adapt yourself to your new market’s culture.
Making your online store multilingual means selling to all customers you exclude by running an online store translated in your local (native) language.
Global Ecommerce Business: Final Words
Global retail ecommerce sales are expected to keep on growing. This means that online stores ready to do business cross border have an advantage as they can immediately take part in this active growth.
There are a lot of things you can on your Shopify site to prepare it for global selling – having the store translated, showing prices in local currencies, customizing invoices, providing international shipping, and more. Use Shopify apps to enable these features on your store.
Are you ready to lead globally?